Starting a career in Real Estate? Need to Generate real estate sales leads? Although inexperienced, entering the market with the right tools and knowledge will jump-start your real estate sales leads and take you to the next level.
It’s no surprise that over 90% of Buyers and Sellers are now starting their searches online. With these high percentages, it’s common knowledge that Realtors must have an online marketing strategy to obtain leads and convert them into sales.
I hope these 4 Tips For Realtors will help lead you in the right direction:
Know Your product – for a Realtor this is an easier task. However, you need to think of a way to separate your product from the competition. This industry is overly saturated, and you are bound to be average if you don’t stand out. Think of your target market, and be specific. Realtors now specialize in areas, sub-areas, type of dwelling etc. Here’s an example: To survive in the Manhattan market you have to brand yourself. If you are creative, you may brand yourself in a certain area (Greenwich Village), and even more you might be a specialist with lofts. When any Buyer or Seller is thinking of real estate in Greenwich Village, you want to be the first person they think of, especially when dealing with a loft – You are the authority on the subject. Therefore, you need to come up with key phrases that will target this niche. So when a Buyer or Seller (90% of them) is searching online, your website will top the list!
Product Development – you need a product that will lead to traffic coming to your site, and ultimately converting that traffic into a lead, then a deal. Of course many Realtors have blogs and personal websites which are great for personal branding and web presence, but is your name or your company’s name usually typed into a search engine? Most of the time the answer is no. For example, if I want to buy a loft condo in Greenwich Village unless I already have a Realtor (we are not looking for these people) I would type in “Greenwich Village Lofts” or something like this. So to capture the potential clients we are looking for, we need to have that key phrase (our niche) to be a prominent result in search engines. It is the phrase not your name, or your companies name that will produce results.
Traffic – here comes your marketing skills. As a Realtor you MUST have traffic or you are doomed. Niche marketing is definitely the most effective and efficient tool for Realtors looking to market online. Having niche targeted websites is becoming the future of online marketing for Realtors! Having personal branded websites is important but you also need a website that gets top search engine rankings for Buyers, and another website that gets top search engine ranking for Sellers. For this, you need websites that are Search Engine Optimized (SEO) and tailored to your specific market.
Conversion – this is what REALLY matters. Lots of traffic won’t mean anything unless you can convert it into sales! Some Realtors, after obtaining an online lead, will offer a free Buyer’s or Seller’s eBook as a way to ‘break the ice’. When you reach this point, it’s now time to do your job as a Real Estate Professional and provide them with your specialized expertise.
Did you find this article helpful? I hope you did and with you all the best in your Real Estate Career
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