If you are remodeling your old office or designing a new one you will eventually come to the question of windows. You may muse in one of those rambling interior monologues that require no punctuation, wooden sash windows or plastic windows which option gives a better impression in an office environment.
Like it or not, clients and others will judge you by the way your office looks and feels. Their decision whether or not to work with you will be influenced as least subconsciously by details they notice in your work environment.
In the 1967 film, The Graduate, Benjamin, that character played by Dustin Hoffman was given a bit of career advice by a well meaning neighbor. His one word of advice was “Plastics”. Mr. McGuire’s advice was good. There was great future to be had in plastics.
But anyone who remembers the movie will remember that Mr. McGuire and his one word of advice represented all that was superficial, artificial temporary and ugly. Today people use plastic products hundreds of times a day. Kitchen utensils, automobile parts, computer parts, toys, furniture, even shoes and handbags are made of plastic. Many of these products are attractive and useful in their way. But they are not meant to last.
While we all use plastic products and are grateful for them, plastic still evokes certain negative feelings in people. People who seem to lack depth or integrity are often described as being plastic.
When people do business they don’t want to work with plastic people. They may be very up to date in their thinking and even contemptuous of old fashioned values. But when it comes to signing on the dotted line they want to believe they are working with someone who values honesty and integrity.
Wood is traditional. It represents solidity and permanence. Wood is real. When people see and touch wood they feel a connection to history, to the craftsmen of years gone by.
The BBC recently ran a story about a “Plague of Plastic Windows” ruining historic structures. People who love and respect historic architecture are aghast.
Anyone who is remodeling an office in an older building should be wary of the negative impression plastics can make in contrast to more traditional materials.
In a new building wooden sash windows can remind visitors that there is a place for something real and natural even in world ever more dominated by synthetics. Wooden sash windows will convey to your clients that they are doing business with people who are real.
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